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Chalk-Talk Round-Up: Episodes 3 & 4

In this second round-up of our Expert Chalk-Talk series, Alan Armstrong covers validation - what it looks like, what it feels like, and how to accept that searching for it is a wothwhile endeavour. (For more on the subject, check-out our article 'Diamonds In The Rough: Win/Loss Analysis & the Things You Already Know.')

As a follow-up, Alan digs deep into qualatative research: when preparing for win/loss interviews, how many interviews is enough - and how can you be sure?

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