Our latest article has been published courtesy our friends at Pragmatic Marketing. In Identify and Diagnose Customer Churn we cover everything you need to know about the orbits of a potential customer. We’ve taken the classic sales model of sales funnel/journey maps/land and expand and broadened its reach into a proper diagnostic tool for the SaaS world. The customer success orbit gives you the insights you need to comprehend the buyer journey’s, the perils and pitfalls of churn and retention, and get the right diagnostic on what and if is going wrong with your customer’s world - and how to fix it.
Read Identify and Diagnose Customer Churn today, and gain a new understanding of the buyer lifecycle, and how to weather competitive churn and competitive loss. Thanks again to Pragmatic Marketing for hosting these results of our latest research.'