650-999-0906 (US) or 226-780-0077 (Canada)

  [email protected]

The Right Thing To Do: How Buyer Logic Shapes Fundamental Change

At Eigenworks, one of our precepts is that ‘data isn’t everything.’ It’s the founding principle behind our Buyer-As-Hero™ ethos, and has sometimes brought us into conflict with companies for whom ‘data-driven’ is the be-all and end-all of...

It’s A Must-Buy: Authenticity and Fundamental Change

I want to start by making a statement, a heresy that flies in the face of all good sales technique. Here it goes: 

Chalk-Talk Round-Up: Episodes 3 & 4

In this second round-up of our Expert Chalk-Talk series, Alan Armstrong covers validation - what it looks like, what it feels like, and how to accept that searching for it is a wothwhile endeavour. (For more on the subject, check-out our article '

The Dragon Unslain: Churn, Buyer-As-Hero™, and F∆ Narratives

You recognize the 3 types of churn to the point that you can recite their symptoms in your sleep. You’ve considered the importance of your buyer’s story to churn so often it dominates your every waking moment. You’ve hovered your cursor over the...

Diamonds In The Rough: Win/Loss Analysis & the Things You Already Know

Think of the people around you in the office. Imagine making a detailed list of what they think of you. How certain are you that the list is accurate? Certain enough to place a large bet on it? If the people around you were speaking candidly,...

Introducing the Chalk Talks: An Insider's Look At Win/Loss Analysis

Every day at Eigenworks we talk about the psychology of sales. Every day we debate the meaning of churn and the best way to manage retention. Every day we come into work and transform into philosophers, ready at any moment to stake a claim to the...

Strike Up The Band: Customer Success and Pulse NYC 2017

Last week Eigenworks had the thrill of travelling to New York City to attend the NYC leg of the 2017 Pulse World Tour. With Gainsight CEO Nick Mehta and the good people at Work-Bench as our gracious hosts, we joined a passionate group of sales...

Employees Take Center Stage With Theatre of Commerce

Eigenworks recently had the privilege of taking part in a workshop with Charles McFarland’s Theatre of Commerce - two days of role-play, laughter, and learning to understand ourselves. At Eigenworks we promote win/loss analysis and churn analysis...

Churn Analysis and the Buyer-As-Hero

We’ve previously covered the three types of churn: Green Churn, Failure to Thrive, and Sudden Change. We talked about what made them what they were: how the optics of health scores can be misleading, and how churn analysis cannot fix a problem -...

Seeing the Full Picture: The 360° Win/Loss View

In our last article on the subject, Can You Hear Me Now , we argued that what a salesperson says to a buyer and what the buyer actually hears are generally not the same thing, and this impacts the feedback that buyers give to their sales reps. We...

Delivering Continuous Value in Competitive Intelligence

We’ve written previously about Competitive Intelligence and how Agile principles can help teams get ahead of the curve, rather than reacting to sales panic.

When Agile Met Sally: An Introduction to Common-Sense Solutions

Across Industries, Agile is the Uncommon Mastery of Common-Sense Solutions

There’s an old adage that anyone who’s looked at a cat door has said to themselves ‘I could have invented that’ - but ‘could have’ is a long way from ‘did.’ A cat door is...

The 3 Types of Churn

As a market research firm, we’ve waded our way through plenty of churn. And by that we mean analyzing our customers’ customers who churn. Churn analysis is an important variant of win/loss analysis, and over the past few years we’ve spent a lot...

Why I Use Kanban

When I Use It and When I Don’t.

By now you have probably seen the image of the team standing a at a whiteboard or office wall studying a colorful mosaic of stickies.The board doesn’t always look the same: sometimes it’s messy, sometimes it’s...

The 3 Steps To Rehabilitate the Buyer/Sales Relationship

Do you think of Sales as a relationship of adversaries, friends, or partners? Of course if we put it that way, everyone will choose partners, but it rarely looks that way in practice. I recently talked to the head of a major tech advisory...

Your Competitive Intelligence Needs to Get Agile: Here’s How.

Most Competitive Intelligence (CI) people I talk to face a constant barrage of sales support questions, requests for competitor-killing presentations, and – my favorite – demands for that killer product feature that no competitors can match....

Can You Hear Me Now?

The Buyer’s Voice and the Art of Listening

Salespeople, this first question goes out to you: if I were to ask you how often you listen to your buyers, I suspect most-if-not-all of you would say “always.” In fact, I bet most of you would say...

Who owns churn analysis?

I often get asked who should own churn analysis for SaaS companies. It's a tough question because the discipline of customer success is still being defined, and many companies are just establishing customer success departments.

Learn about Churn, Churn, Churn at Pulse 2017!

It's event season at Eigenworks, as we prepare for our first of two big events in May (and a third quickly approaching in June). May 9-11 marks the massive Customer Success Conference Pulse 2017, hosted by Gainsight. We've attended for the last...

Why you should publish Win/Loss and Churn Analysis Reports to the broadest possible audience

Our Win/Loss and Churn Analysis reports contain incredibly candid and detailed information about a buyer's decision making process. Because of this sensitivity, many clients understandably want to manage the information tightly and distribute...

Upcoming Talk at SCIP 2017: Start With Buy

Start With Buy: Blackbaud Fires Up a Buyer-Centric Competitive Intelligence Program Using an Agile Approach

Why We Created Agile Competitive Intelligence and What That Means for You

In a recent post, written while we attended the Business Agility Conference in New York City, we gave you a brief overview of the Agile Manifesto and its history. We mentioned that we were developing an Agile approach to competitive intelligence...

Don’t Do It! You Can’t Replace Buyer Interviews with Focus Group Panels

Focus Group Panels are Great and All, But They Don’t Get the Full Story

We recently chatted with a prospective client who said that they do their own win/loss and churn analysis in-house. Great! They told us that they see the value in hiring a...

Learning Agility for Competitive Intelligence

The principles of Agile for software development are nothing new. In fact, Agile has been around for over 15 years, after it was first coined by software developers in 2001. At that time, 12 Agile Principles for Software Development were formed,...

Non-Obvious Lessons Learned from a Few Thousand Buyer Interviews

I’m hanging out this week at Saastr 2017. Great conference, great speakers. Tons of insight. Very cool to hear Twillio’s story straight from Jeff Lawson, and hear CEOs reflect on what changes at $20M, 50M, and $100M ARR, straight from veterans...

1 2 3 4 5
... 7 >

Subscribe to the Blog