650-999-0906 (US) or 226-780-0077 (Canada)

  newbusiness@eigenworks.com

Time to re-write your bio. It's not a history book.

I've been asked to speak at a number of really great events in the next few months, and they want a bio. I noticed that all of my professional bios are chronological, and dwell mostly on my experience in startups prior to founding Eigenworks in 2008. I think it's time to revamp the whole thing, and here's my first draft.
 
Maybe it's time for you to re-write your bio. Start with what fires you up, what kinds of challenges you love to solve, and where you get the priveledge of doing those things today. Touch on your background as needed, but don't make it a history book.
 
Alan Armstrong believes your customers are lying to you. They’re lying about price, competitive features, and sales performance. Well, not exactly lying – but you’re not getting the whole truth. Why? Because it’s just hard to give straight feedback, especially when it’s negative.
 
Alan founded Eigenworks to give B2B tech companies deep insights into the buyer’s mindset and competitive intelligence. With a few thousand interviews under their belts, and dozens of high-profile tech companies large and small, Alan’s team delivers astonishingly clear, candid, unvarnished stories that buyers would never reveal to you directly. Eigenworks clients include giants like Oracle, Blackbaud, and CA, and fast-growing startups such as Gainsight, Apptio, Influitive, and PagerDuty. Eigenworks’ team of 10 B2B experts is based in Guelph Ontario. A real Canadian success story.
 
Check out Alan's full background on LinkedIn: https://www.linkedin.com/in/awarmstrong

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