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Poll: Annual Churn Rates from #PulseConf2015

We were out in force at Pulse 2015, hosted by our friends at Gainsight. I spoke on the topic Lean Customer Success: Discovering Your Customer Story, and was really happy to see over 200 people attend my talk. I did some live polling using a...

Dear Alan: 15 minute interview guide for Win/Loss Analysis?

I recently had a request asking for help to design a win/loss analysis interview. As this topic has general applicability across industries, I thought I'd share some of that exchange with you, dear readers.

Positioning beyond the product: Think relationship

When I say "positioning", what do you think of?

How can Win/Loss Analysis help you find untapped markets?

By Alan Armstrong

The Factory vs. The Lab: Leaders know which is which, and mistakes are costly

 

Win/Loss Analysis MUST include wins (success stories don't count)

BY ALAN ARMSTRONG

If you want to improve your win rates in the market, it is important that you study wins, and not just losses.

Worth repeating: What makes a relationship resilient?

BY ALAN ARMSTRONG

I spoke last week at a gathering of sales people, and we really dug in to the concept of power in relationships. Many of us feel power imbalances in relationships, but perhaps none more than a sales person.

A tale of two companies: The discounter and the price leader

Tweet this: New post @OnPM: "The discounter and the price leader" by @AWArmstrong http://wp.me/pXBON-2mq #prodmgmt #sales #negotiation #strategy #price

Your price is (probably) not the problem

By Alan Armstrong

A true story: The date was June 23, 7 days before quarter-end. Terri came to the sales meeting and said she could close another deal, this one for $75k, but she needed a 50% discount to make it happen. Discount granted, and $150k...

SV PCamp proposed session: It's never about price

By Alan Armstrong

I've proposed a session for Product Camp Silicon Valley on April 2. Here's what I want to discuss.

Exactly like me: The perfect reference customer

By Alan Armstrong

Most companies think that any satisfied customer is a good reference customer. But the truth is very different, and companies have lost deals because they don't understand what's going on or how to select a good reference. So...

Please delete your first three slides (or move them)

By Alan Armstrong

Raise your hand if your standard pitch deck starts a bit like this:

Marketing Blur: (Information Overload)^10

Your market is overwhelmed with information. What can you do about it?

"One step at a time" can fail you

By Alan Armstrong

Jackie, a colleague for over 15 years, recently shared with me her mantra in times of confusion: "One step at a time". When things get overwhelming, Jackie tunes out the noise and just takes one step at a time.

Design: Forethought or Afterthought? How to use design to increase differentiation

“Design” has the ability to differentiate your company and your product, yet few of you are investing in real design. If I were starting a software company, I would start there – with design first, then marketing. (Last year I interviewed a...

The new enterprise boom?

Investors have been down on enterprise software for the last few years, but lately there has been a resurgence of interest in the sector. As Tech Crunch put it, "many investors believe a new wave of more disruptive, more sophisticated cloud-based...

Disruptive business model: Lew Cirne, serial entrepreneur on the future of Enterprise Software

Lewis Cirne (@sweetlew) believes that enterprise software needs to change, and his latest venture, New Relic, has blazed a path to do just that.

WWANPD (What would a normal person do?)

I was walking with my friend Michael last week in the Oakland hills, and he came out with the most hilarious question: What would a normal person do?

Google Buzz Fail

Tom Grant has a great article today on Google Buzz: "You Do Not Understand Collaboration".

Tom sums up the mistaken approach thusly: "It worked for us inside the firewall, so we never thought it'd have a problem outside the firewall". Well put....

Shop Talk Q&A with Steve Johnson

PM guru Steve Johnson just posted his responses to the Red Canary Shop Talk Q&A. Great answers Steve! I love Steve's interview question: "What's your favorite MS Office app?" ... the answer will tell you a lot about where your applicant is focused,...

Michael Papanek on Resilient Relationships and Product Management

How much does your success rely on good relationships? And how good

are your relationships? In my experience,relationships can make or break a person, and I think that the quality of our relationships is overlooked when we consider the success...

"Shop Talk" Q&A with PM Leaders features Alan Armstrong

If you haven't yet checked out Red Canary, I encourage you to take a look. The site is produced by the executive search team at the Laudi Group, and features a regular hum of interesting news and opinions that have garnered significant...

Surprise us: Seeking examples of SURPRISING positioning statements

We write a lot here, and we hope that it helps you. Now I'm looking for your input. Can you help? If you do, I will feature you on our blog. But I need the responses within 1 day!

VP Engineering has a mandate. You need one too.

Tonight I met up for dinner with Paul Melmon, an old friend who has been around the block more than a few times. He initially gained notoriety as CIO at pets.com, and has since cycled successfully through several startups in the SF bay area,...

Tweet wars: The limits of debate in 140 chars. or less

Over the last day or so there has been quite a little debate about the importance of Domain Knowledge and Product Management Skills in #prodmgmt (most of you will recognize that as the twitter tag for the Product Management topic, folks. If not, ...

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