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Guest Post: There's no such thing as MEDIUM

NOTE: The following is a guest post by Tzvika Barenholz, a Product Manager living and working in Israel. If you feel inspired to write a guest post of your own, click here to find out how to submit it to us.

Screw the Sales Process. Study the Buying Process

We spend way too much time in our companies designing, measuring, and enabling, the Sales Process.

Apple's unsolved usability problem: Deliberate choice or Mistaken persona? (UPDATED)

When you stare at this picture, is the design problem as obvious to you as it is to me?

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