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Win/Loss Analysis: What to do if you’re not allowed to call customers

Pragmatic Marketing’s 2008 survey revealed that only 20% of its 1100 respondents are personally performing Win/Loss Analysis. We followed up with a straw poll to ask why; Why are you not doing Win/Loss?

How NOT to do Win/Loss Analysis part 1: CRM Reporting

When I first meet the product (marketing) managers in a client engagement, they are often confused about why the CEO, VP Sales, or VP Marketing has hired my firm. The PMs present me with their own Win/Loss Analysis report, and wonder what we are...

What’s the deal with Win/Loss Analysis?

Last week’s poll about Win/Loss Analysis has pointed out some grim facts about us as product managers. To summarize:

If only we had ...

This is personal.

Sales Axiom: Sales is not customer service

Being in sales is an interesting experience. So much of it is about self perception and perception of others. I have worked for my whole career with sales people, and often shook my head at some of the reactionary behavior, but having been in the...

Thank you Plaxo: You synchronize my life

For years I have wanted this service. Some promised, but no one delivered. And now along comes Plaxo.

How Different People Handle Change

As a Product Manager, you are required to deal with all parts of the company, from marketing to development to finance to operations to the executive team; you need to be able to work with all of them. Furthermore, you are often an agent of...

Starbucks and iTunes: The new click-and-mortar channel for music?

I wasn’t fortunate enough to be in Seattle or New York today, the initial two cities selected for the launch of the iTunes / Starbucks wifi store. The news is that the user experience is smooth, even if there were a few initial glitches along...

Waiter: SE, Salesperson, or Product Manager?

Often when I am eating out, I ask the waiter for a recommendation. And so often the response is the same: the waiter responds by telling me what she prefers. Frankly, I don't care what my waiter prefers! In fact, when I imagine my waiter eating, it...

SaaS: A revolt against Enterprise Software

How many failed enterprise IT projects will it take: 'til too many people have died?

OK, the Bob Dylan reference may be overkill, but SaaS represents a revolt against the sins of enterprise software past. The challenge today selling enterprise...

Why I hate PowerPoint

I hate PowerPoint. I hate what it has done to modern meetings, and I hate the fact that it is expected that one will produce slides for each meeting. Am I being a little strong here? Maybe the verb should be lament. Yes, I lament the dominance...

Negotiation 101: You have to give to get

Repeat after me: It's not (only) about price.

Why is it that in the end, negotiations so often come down to price? I have worked with sellers for many years now, and I am often dismayed at how little power they feel during a negotiation, and even...

Software as a Service (SaaS) and the enterprise

Some people believe that SaaS will be adopted only by small-and-medium-size businesses (SMBs), but not the enterprise. I disagree with that. In fact, SaaS will soon become the primary mode of consuming software for many of the mundane...

Safari for Windows: Shock and Yawn

By now it is all over the web: Yesterday, Apple has released it's web browser, Safari, for Windows. When I first heard the news by live feed to the keynote at WWDC, I must admit that I was non-plussed. I mean, didn't the browser wars end 10 years...

What is the goal for your product line?

Companies too often view the product manager as the person who delivers product requirements, or direction to the developers on what to build next. In my view, Product Management is a much broader mandate. We need to write requirements for our...

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