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Exactly like me: The perfect reference customer

By Alan Armstrong

Most companies think that any satisfied customer is a good reference customer. But the truth is very different, and companies have lost deals because they don't understand what's going on or how to select a good reference. So...

And another thing. Software demos need serious help

Most product demos are really terrible. SEs - at least a lot of the ones that I've seen - love to focus on the product features, but forget that they have an audience with specific goals and problems, and the audience doesn't really care about...

Why I hate PowerPoint

I hate PowerPoint. I hate what it has done to modern meetings, and I hate the fact that it is expected that one will produce slides for each meeting. Am I being a little strong here? Maybe the verb should be lament. Yes, I lament the dominance...

Can we chat about sales introductions?

Call me strange. I will often listen to a sales introduction or a marketing pitches even when I'm not interested in the product. It intrigues me to explore what works and what does not. Today I got one that made me chuckle. On the surface, this...

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